On brand with Like Noa.
the story so far
What started as two roommates in Amsterdam brainstorming their next big thing has turned into Like Noa, the branding agency that’s anything but ordinary.
With Lizz handling Dutch clients and Merel working with businesses across Australia, you get the best of both hemispheres. We draw inspiration from the world’s coolest brands, visionary people, cutting-edge design, culture, street style, future tech, and even the little details that make a big impact. Blending these global insights with our unique approach, we craft identities that hit home no matter where you call home.
THE ELEVATOR PITCH ON YOUR BUSINESS?
At Like Noa we create brands that turn heads and tell stories. We are a branding agency that helps ambitious businesses tell their stories visually. We bring visions to life with iconic branding that reflect what makes them extraordinary—attracting an audience who gets it, loves it, and can’t wait to buy into it.
MEREL Roessingh
What have you done in a past career or life? Any special talents?
Two and a half years ago I moved to Melbourne, so in my past life I was living as a freelance designer in my hometown Amsterdam. Being a freelance designer taught me my talent for understanding someone’s visions and transforming it into a strong visual story.
The passion for building brands started way back when I was a kid—basically, I was the tiny CEO of way too many side hustles. I started a car cleaning business where I washed the neighbour’s cars for pocket money, and launched a book subscription service for my parents’ friends. Yes, a book subscription—way before subscription models were a hot thing. Every month (!!), they’d get a new book… written by me (so ambitious). I always dreamed of being the next creative director of Vogue, so every school project I did looked like a high-end, editorial magazine. So, there I was, unknowingly creating brands before I even knew what branding was.
How has that experience shaped where you are today?
Getting to work on Like NOA every single day. Currently we are refining our own brand story. The business has evolved and gained much more experience, that’s why it’s essential that our messaging becomes more concise and compelling. So that everyone understands that a branding process is a very enjoyable part of running a business. We love collaborating with brands across Europe and Australia—while my business partner, Lizz, manages our European clients, I focus on those in Australia. We are growing, and there are many exciting things on the horizon.
What does being brilliant mean to you?
Just be yourself, be bold & celebrate your talents and those of others. Surround yourself with people that see value in what you do. And do not forget to have enough pasta.
Learn more about Lizz, Merel and Like Noa here
Image Credits
Like Noa
